Work Principles

At Bluewater Medical we follow a few principles that express how we think.


Seek the opportunity in the adversity.

We focus and aim to master the fields where others struggle. If you are successful there, automatically you create a competitive advantage. This may be the design of the medical devices but it could as well be the complexity of the R&D process or the cost pressure on the products itself.

“If we knew what we were doing it wouldn´t be called research and development” - Albert Einstein


Understand the user needs.

Rather than just developing the suggested solution we use techniques to understand what is driving the customer. What is the problem that he is trying to solve and what are his outcome measurements for success? This approach can lead to surprising innovative solutions that increase the benefit and are far from the original approach. 

“If I had asked my customers what they wanted, they would have said a faster horse” - Henry Ford


Interdisciplinary project management and execution.

Some projects are like sail boats. They have a maximum speed by design, the hull speed. If under given circumstances you sail slower than the hull speed you are doing something wrong. Some exchange the helmsman or buy bigger boats but we analyze interfaces between departments and functions to optimize the flow and make your projects run in a way that you do not loose unnecessary time to market. 

“If you want to build a ship, do not herd people together to collect wood and do not assign them tasks and divide the work, but rather teach them to long for the endless immensity of the sea."  - Antoine de Saint-Exupéry 


Resources are scarce.

That is why we strive to achieve more with less. Keep the design simple but not simplistic and optimize manufacturing costs. Manufacturing costs have a bigger impact on the return of investment over the lifecycle of a product than attractive features that are complicated to produce and rarely used. 

“The Ingenuity of a design lies within its simplicity. Everybody can do complicated” - Sergej Pawlowitsch Koroljow